Eddie Awad discussed an interesting oracle Press release in his blog and the reaction of the Wall Street Journal Tech Blog too it. Eddie mused that as he is not a network techie it doesn't mean much to him, this is intentional. The pres release was made at a network industry conference and was aimed at that particular group of people who would understand it.
Since Oracle went on it's acquisition spree a few years ago, it has started to focus on industry specific applications more and more. Examples are the purchase of retek, a retail industry software vedor and Portal which produces telecom billing applications. May of these indusrty verticals are organized in their own business unit and we don't just want the Apps, we need the experts in that industry to help us build hte best apps, market, sell and support them. This focus on industry verticals is not unique to Oracle, for example most accountancy firms organize their business so partners specialize in an industry. One of the main reasons for this is so we can learn to speak the same language as our customers and better understand the business issues facing them.
Even when I talk to customers about Intercompany accounting, which is governed by strict laws and accounting rules the challenges vary from say a service based customer to a manufacturer.
So if you don't understand this press release from Oracle, you don't need to product they are selling you. Don't worry though, I expect Oracle does has something that will speak to your particular business too, if not maybe we're in the market for a company that does talk to you in your own language.